MULTI TASKING MUM TIP #2

As always, racking my brain as to what to write today and thought I would share with you a few of my time saving tips, which allows me more time to fritter away elsewhere like on blogging and Twitter!

1. I always get my daughter (3 yo) dressed first in the morning and then she has breakfast. If I'm running late or she's dawdling, breakfast can be on the go, getting dressed can't!
2. When she's having a bath, I scrub any stained clothes in the bathroom basin so I can chat to her while getting work done.
3. I plan for my business day in ad breaks the night before - and I stick to my plan!
4. I plan meals for the next few days in ad breaks and write all the ingredients down.
5. I take a pen with me to the supermarket so I can cross off what I've picked up and be sure about what I still have to get.
6. I search the BBC food website for recipe ideas as you can pop a quick meal option in thsearch engine and get ideas that don't take too long.
7. I only iron if I absolutely have to. There's a lot to be said for flicking clothes before hanging them up and hanging them up properly!
8. I organise catch ups with more than one friend at a time. Even if they don't know each other, they soon will, and it's lovely creating new groups of friends.
9. I use my diary religiously and write in everything I need to do and remember. If I call someone and leave a message, I leave a note for myself a few days on to query if they have called back.
10. I only blog once a week and leave it at that. I only look at Twitter once a day and leave one message and reply to two. I never do either on weekends.

Cheers! Alli

MULTI TASKING MUM TIP #1

Tip #1

When was the last time you sat down and really thought about what you spend your time on each day? How many activities do you fulfill that you simply take for granted as a necessary part of your day? I know of one woman that irons her sheets and another that spends a lot of time doing dishes while her kids watch tv.

I'm not saying don't do these things (hey! who am I to argue with the smoothness of an ironed sheet?!) but sit down and ask yourself, in the grand scheme of things, do you need to do them? What can you delegate? What can you do faster? With less fuss? Are there other things you would prefer to be doing? If so, what? And what jobs do you want to continue with because they mean so much to you?

Now I know you're reading this thinking fab, great idea, but when do I get the time to do this with that pile of washing/accounting staring at me from across the room? Well, for the very organised, a little time keeping throughout the day in a notepad is very easy. For those with an aversion to list-making, how about a review of your day in the ads of your fave show of before bed? Or, even crazier, how about you tell your hubby/kids what you're trying to achieve and ask they cook dinner/wash up/look after themselves for 10 min a day for a week while you dedicate yourself to this exercise?

The point is that it will take time initially, but the time and stress it could save you in the end could be immeasurable. And isn't it about time you did something for yourself?

I'd love to hear your successes/challenges in achieving this exercise. Let me know how you do by replying to this post! Cheers, Alli

WHEN ALL GOES TO HELL IN A HANDBASKET

One of the pics I would have lost...


Last week my computer died. Just like that, gone. I gently slipped my baby in it's case and took it to my computer guy (Jim Wu of Ayooda jim.wu@ayooda.co.uk) to be told the prognosis. There was no chance of recusitation and he had never seen anything like it - usually there was a window where you could extract all the information you had been meaning to, but never had, backed up. My only chance was to send it off to a lab where, thankfully, my photos, email addresses, work could all be retrieved for a mere ₤450! It sounds a lot but faced with the prospect of losing all the videos and pictures of my daughter it was a mere pittance.

So, the week spent computer-less was hell to say the least. I am in the middle of relaunching my website and business and had to spend many hours in an internet cafe dealing with slow connection speeds and other customers talking on skype at the tops of their voices. Making contact with clients and associates was attempted through twitter and google, with many of my clients not listed in either. I had to contact people to ask them to comb through their deleted files to find work I had sent and I had to let a Brainstorm session slip by as I didn't have the resources to make it happen. Thankfully, my computer is back now and I am in the land of the connected. My fingers haven't stopped typing since I got it back and I knew one of things I wanted to do first was to write this blog and remind everyone to back their computer up - now! It isn't worth the time, money or stress to put it off to tomorrow...I should know.

NO SALE!

Working as a life coach and business mentor for the last three years, I have come across many challenges and issues mums face in trying to run their own business; time management, dealing with guilt etc. However, one of the major obstacles mums seem to come up against time and again is that they have difficulty selling their product or service. They aren't 'sales people'.

Ask any businessmum to describe her business and it's benefits and they could probably explain to you in glowing and passionate terms what they do and why they do it. Ask them to sell you their business and they clam up. Why? Although I've asked for the same thing simply using different wording, many people assume that use of the word sell implies pushiness or forcing a product or service onto someone that isn't interested. For example, when you think of a salesperson, how do you picture them? A bored girl in a shop, a car salesman? Or something different?

It makes sense that when starting out with an opinion of sales like this, it is always going to be difficult to sell yourself or your business. So, why not challenge those long-held beliefs? Think about all the people who have to sell in their line of work and how many of them actually fall into this category. Can a different picture of a salesperson be developed?

Alternately, why not classify the action of selling as something other than sales. For example, informing or enthusing (choose a word that suits you and your personality). If the burden is simply to inform a possible client about a product rather then sell , does this lift the pressure? Is the process approached with a lighter heart?

The second thing a lot of mums assume about selling is that it implies concluding with a sale, often by 'coaxing' or 'pressuring' a client into it. It doesn't need to be this way. If you truly understand your market and what they want and can present a product or service in such a way that it appeals, sales will be created simply by making people aware of what is on offer. Assuming the demand is there, of course.

Some other great ways to combat the no sale are:

1. Look for instances in your business life when you have successfully created a situation for clients to come to you. Refer to these positive examples when thinking about sales.

2. Visualise sales situations where you are informative and passionate and you get sales without pushing.

3. Remind yourself why your product is great and why people would want to buy it.

4. Be prepared that some people won't be interested in buying and this is not a reflection on you.

5. Ask for feedback on why they didn't buy i.e. price, timing, not needed. With this feedback you'll then be able to reposition the product better to appeal to future buyers.

Selling needn't be stressful or pressured. Approached positively, it can simply be a celebration of what you do and who you are and, in the end, aren't people more likely to buy from someone enthusiastic about their business than someone trying to force it down their throat?

YOGABUGS MD MOTIVATES MUMS!

I hosted my last lunch of the year today, the Businessmums' Networking Lunch. This one featured yet another amazing and inspiring mumpreneur, Lara Goodbody, MD of Yogabugs.

It never ceases to amaze me just how motivating it can be listening to a mum, even when she works in a field that I personally have no experience with. She outlined her story, how Yogabugs has grown from an idea to an international company over the last six years and educated us with her personal do's and don'ts.

What I am taking away personally is:

1. It is hard work being a franchisor and it takes a lot of time, energy and money.
2. You need to be brutal and be prepared to make the hard decisions to protect your business. This includes letting go of franchisees when they aren't working out - no matter how lovely they are.
3. You can't let an investors interest in your business go to your head. You still need to maintain your own vision of your company and future and don't compromise it for anything.
4. Don't just go with the first investment opportunity that comes along, wait until the right one comes along for you.
5. As a Mum, be prepared to be breast feeding and typing on your computer with the other hand. If you want to be a success you may not have the luxury of taking maternity leave from your business.
6. Turning down finance on Dragon's Den can sometimes be a good thing. Lara did this and the resulting coverage was better than taking on the offers.
7. Being available to speak at events and answering questions is a great way of securing your success and having a whole lot of mums think you're fab!

There was also plenty of inspiration and information from my attendees:

Christina Waite of Fat Free Mama (www.www.fatfreemama.com) not only helps mums lose weight and stay in shape but also offers busy mums recipes and shopping lists which I think is ingenious!

Emma Hammett of First Aid for Life (www.firstaidforlife.co.uk) is achieving her business dreams whilst maintaining her integrity and beliefs.

Stephanie Hughes of Pilates Formation (www.pilatesformation.co.uk) proved to me how important it can be to have a website - she gets most of her business from her site - and she built it herself!

All in all a great day - and it inspired me to get home and get working on my own business!

HOW TO STAY POSITIVE IN THE FACE OF DISAPPOINTMENT

I had to cancel an event today, a little one, but a cancellation nonetheless. It's disappointing, especially when you're on a roll for a while and then you get a result that is a complete turn-around. It's like a slap in the face. I'm sure all us Businessmums' experience it; when you run an ad you had success with before and get nothing from it, when you have disappointing sales results over Christmas and the one before was kick ass. How do I keep going on? Why don't I chuck it in and return to waitressing (not high-paying, granted, but certainly less stress)? I guess it's because this makes me happy and I really could't think of anything else I would rather be doing. It's also because:

1. I have developed my business goals and beliefs and know that money is not my top priority in running this business, but helping mums is.
2. I have great touchstones in my life, some of my mumpreneurs in particular, who I can go to for a boost.
3. I understand my market and know that mums aren't always going to be available for events, it's the nature of being a mum.
4. I feel in my gut that although I have my setbacks, my services are needed and I will do well.
5. I am happy to take risks and feel that in the long run, it's worth the chance.

WELCOME TO THE WORLD

Honestly? I can't believe I am sitting here doing this. So why am I, you ask? Peer pressure. Pure and simple. There are only so many times you can be told you need a blog before some small part of you starts asking, do I? The problem was that I always thought blogs were people writing about how they baked a cake that day, or had an interesting thought or experience, and I didn't really think that the world needed another blog full of information that I would never take the time of day to read myself. It got me thinking. I needed to create a blog that I would read. And so here it is, the Motivating Mum blog. How I do what I do every day (or week). a blog that I am hoping people might be able to take something from like a new way of managing time or not doing it, as the case may be. A little trick to help get through the cleaning quicker. A way of promoting your business better, or not promoting it. Learn from my inspirations, my mistakes, my gleaning of information from other mums, my endless search to do things better and faster myself.

Cheers! Alli